Did you know that 70% of people will decide against doing business with a company if they have an unattractive or non-existent logo? Therefore, a good impression is crucial to success.
When a client comes to Studio Y for a logo, I ask to read their mission statement. I follow up with questions like, “if your business were an animal, what animal would it be, and why?” It’s important to create integrity between the mission and personality of the business and the visual touchpoints a potential customer has with that business. Your logo serves as the backbone of your brand. What message is your brand sending? What message do you want to send, and what type of clients will resonate with that message? Are you ready to set yourself apart?
“I loved working with Barbara. I have worked with her on two projects now and have been very impressed by her professionalism, knowledge, and ability to listen and communicate. I also absolutely love her aesthetic. The new logo and websites that she produced for both my personal business and the partnership I started with a colleague of mine were gorgeous and really fit the feel and look we were aiming for. Her websites are professional, easy to navigate and beautiful which is especially important to me and my partner as we work in the art industry. She was always there to answer questions and was super easy to bounce ideas off of. She really listens whis is so important when you are creating a brand and identity. I highly recommend working with Barbara.”
~Sacha Q. Grippando, Anthemion Appraisals and Bellwether Advisory & Appraisals
LOGOS
HOW TO GET STARTED
Having clarity about your business, and being able to convey it is the first step in branding your business. Some people think my business identity questionnaire is an insightful exercise in the process. If you don’t enjoy questionnaires and would rather have an exploratory conversation on the phone, reach out to set up a 30-minute zoom or phone consultation.
75%
A professionally designed logo increases consumer confidence by 75%.
60,000 X
Brand recognition is facilitated more quickly by logos due to the human brain's ability to process visuals 60,000 times quicker than text by our brains.
23%
Consistency in branding your business can increase your revenue by up to 23%.
60%
60% of people may avoid brands with non-existent or unattractive logos.