INFO-GRAPHICS

The power and influence of pictures is well-documented and if a picture is worth a thousand words, pictures and words together become even more powerful. Infographics take complex information and distill it into an image to make concepts easier to digest. Visual cues increase how memorable your presentation is. They also keep audiences engaged.

THE SUBTLE POWER OF INFO-GRAPHICS

Infographics summarize bullet points in a more digestible way than what can be done with a list.

Infographics invite you to take action and can be consistent with your branding colors.

Infographics can be a handy reference guide and can help cover “heavy” topics in an enjoyable way.

CASE STUDY

Infographics help us understand problems clearly. They make us step back and think and sometimes feel uncomfortable. Pictures can make us feel data in a more impactful way, really driving statistics home. Sometimes they can horrify us and help us resolve to solve problems while helping us learn new terms and facts. Infographics can provide information to help us make more informed choices, and see solutions more clearly. They can inspire us.

Were you moved in any way by this presentation? What was the most memorable or surprising bit of information? Do the pictures add credibility to the message for you?

Infographics can be used in:

  • books and publications

  • formal presentations

  • court cases

  • social media

  • websites

If you have a project in mind for custom infographics, reach out and let’s brainstorm together!

“Barbara’s ability to reduce complex ideas into simple, understandable graphics is an incredible skill. She always executes this beautifully and on brand with my business. I will never use clip art again! My job as a prosecutor is to help juries grasp evidence, and her work is invaluable in accomplishing this.”

~Lucinda Alucard, ESQ

20%

average percentage of text which is read on a website during a visit