If you spent the money to get a professionally designed logo, don't let your brand fall flat with ad hoc marketing collateral. Your logo is the backbone of your materials, and should inform everything else that is designed after it. Postcards, flyers, catalogs, trade show displays, powerpoint presentations, and electronic press kits either contribute or detract from your identity. Whether I designed your logo or someone else did, I keep your branding on track.
Here is a non-exhaustive list of some types of collateral I design for clients:
COLLATERAL
product catalogs
Retailers like it when you make it easy to take their money and an easy to navigate, informative catalog does just that. Click the button to see the whole thing.
branded cards
My 30-year client Caterina Rando, business coach, says gratitude looks good on everyone. Branded gift cards can be sent to your clients, or given as a set to clients to let them know they are VIP.
effective self-mailers
A pre-trade show postcard followed up with a barrel fold self mailer helped my client get picked up by Crate & Barrel and Bark Box through these efforts! As they say, the fortune is in the follow up!
speaker sheets
Public speakers are more likely to get booked if they have a proper speaker sheet. Download my free speaker sheet checklist to help you put together your own speaker sheet today.
custom packaging
Package design is a very technical task. One must consider bleed lines, trim lines, glued flaps and other mind-numbing print specifications to make sure it comes out right.
event posters
Posters have one job: to grab attention. Understanding information heirarchy can make or break a poster design.
electronic press kits
Perfect for entertainers, an EPK has live links to music, high res photos, social channels and more, making it EASY to hire you. Click the button to see the full piece and see how it works by clicking on buttons within the EPK.
slide decks
Branded slide decks can literally make your presentation more memorable. Slide deck templates allow you to input your own information while staying on brand.
“The best thing I ever did to elevate the look and feel of my business graphics was to hire the talented Barbara McDonald! She listened carefully to how I described the essence of my work and what feelings I wanted to evoke graphically. She then created a gorgeous custom logo and website design that truly capture the calm and earthiness of my healing practice. Each and every time I hand out my business card, people are surprised and DELIGHTED by its beauty—it makes them feel good just looking at it! A business card that makes you feel good—this is the kind of magic that Barbara creates. Anytime I need a new custom product with my logo—stationery, a digital slide-deck, printed gift certificates, stickers and labels—I reach out to Barbara and am consistently impressed by her designs, attention to detail, professionalism, and turn-around time. My business has never looked better!”
~Cara Brockbank, Cara Brockbank Gentle Acupuncture + Herbal Remedies
90%
of customers prefer to sit with information and make a purchasing decision on their own.
71%
of businesses opt for a digital first strategy, even if they also offer print options.
70%
of consumers form an opinion of a brand based on package design.