Exploring why my clients started a business; who they serve; and what they hope to achieve, informs every design decision I make. Whether you are just starting out, or have an established business that needs a brand refresh, I maximize your visibility, credibility and profitability with over 30 years of design + marketing experience.

While a logo is the backbone of all your marketing materials and informs things such as colors, fonts, style and vibe, I work with clients at all stages of branding development. I can hold the trajectory of your existing brand and bring all of your marketing collateral into brand alignment. In other words, I meet you wherever you are. Explore the stages below and click to discover more about how I can help you communicate beautifully.

  • This phase includes logos and signage and helps your business rise above the noise.

  • This phase includes all digital and print collateral used to market your business or educate your client. Think flyers, brochures, slide decks, business cards, postcards, bookmarks, packaging, etc.

  • This phase is for putting yourself out there in the world through a website or through branded merchandise and other marketing strategies, helping you grow your influence and reach potential clients.

WHAT’S YOUR WHY?

“This has been an awesome experience of professionalism and creativity unlike anything that I have experienced in such a long time! I’ve re-learned from you what it is to serve your customer and over-deliver! And to see how much I have been ‘settling’ for! Thank you for raising my bar, both on delivery and expectations! I can’t wait to do the same for my customers. Calling it the BABS Standard.”

~Wanda Lee Florestine, author 50 Years of Assimilation

HI, I’M BARBARA!

I love when clients tell me how many compliments they get on their business card or website, not because it reflects positively on me, but because I know that I have given them more confidence and helped their business stand apart from the rest. Telling stories is a hobby for me so get to know me by clicking the button below.